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The famous bottle is a universal icon and its great refreshing taste, served ice cold, inspires happiness around the world. Things have changed a lot since Dr. John S. Pemberton invented Coca-Cola in 1886 in Atlanta, Georgia, but not the great taste of Coca-Cola. Today Coke is refreshing more people than ever before, with 1.6 billion servings of Coca-Cola sold in over 200 countries every day, but the same promise of optimism that Coke offered back in 1886 still endures. The Classic Coke Recipe - refreshing for over 125 years Coke's inimitable great cola taste is achieved through a classic recipe that blends a secret mix of natural flavourings. It's this great taste that has provided Coca-Cola drinkers with a refreshing uplift for over 125 years. Coca-Cola and the Environment Coca-Cola is committed to making a positive difference - to the health of the planet, consumers and the communities it serves. The company is working hard to reduce its impact on the environment in everything it does - growing more while using less in areas such as energy and water use, waste reduction and recycling - and by encouraging people to think more about the positive impact they can have on their local environment.